About
After disrupting the traditional M&A space by connecting small business owners and prospective buyers, Compex Africa sought to digitize and scale its operations via a comprehensive product.
I was hired to design a product that connects business sellers, buyers, investors, and advisors on one platform. Prior to this time, transactions and activities had been done offline and manually.
My roles included:
Product Design
Product Strategy
Prototyping
The Problem
Slow business-for-sale onboarding time
Difficulty to track the status of listings (businesses, investors, advisors)
Middle-man communication lag.
Early Insights
80% of business buyers use the web to search for business to buy. This exceeds traditional media (eg newspapers, radio and word of mouth)
Difficulty to track the status of listings (businesses, investors, advisors)
Middle-man communication lag.
User Flow Diagrams
Wireframes
I created low and high-fidelity mockups to give an early preview of how blocks of information should be organized.
While creating the wireframes we modified some structures to improve users’ experience.
